Bringing robust go-to-market experience from industry heavyweights, Steve Peck will play a strategic role in driving Monarch’s success and accelerating its expansion in the ag robotics space.
Livermore, California – March 5, 2025 Monarch Tractor, maker of the MK-V — the world’s first fully electric, driver-optional, and smart tractor — announces the appointment of a new executive hire, Steve Peck, as Chief Revenue Officer. Bringing two decades of experience in sales, business development, and deep go-to-market strategy across manufacturing and software verticals, Peck joins Monarch’s C-suite playing a key role in expanding Monarch’s lead in the ag robotics space, while driving the company’s momentum in AI-powered technology and licensing software.
Strengthening Monarch’s Position as an Industry Leader
With its increasing shift towards automation, agriculture technology is in the middle of a historic transformation. As the only manufacturer to package electrification, autonomy, and digital connectivity into a driver-optional tractor, Monarch successfully brought an energy and digital platform to agriculture and land management applications. The MK-V takes a tractor’s pragmatic ability to perform multiple tasks and combines it with the fuel and emissions savings of electrification and the value of autonomy as a labor force multiplier. Its innovative Wingspan Ag Intelligence (WingspanAI) is a cloud-based ecosystem that integrates digital services, advanced data analytics, and AI-driven insights, positioning the tractor for future developments and applications that can increase its value to users.
Overcoming the economic challenges posed to the ag sector across the board throughout 2024, Monarch named Peck as CRO to expand the company’s lead in the ag robotic space with its energy and digital platform. Peck will reinforce Monarch’s positive sales momentum from the end of Q4, 2024 into 2025 as well as play a central role in driving large enterprise sales and key account management with the goal of tripling smart tractor sales in 2025 with Monarch’s digital services.
We’re thrilled to welcome Steve Peck to our team at Monarch Tractor. His combined experience in enterprise sales for hardware-enabled SaaS and strategy will help strengthen our company ethos and mission to build a sustainable and profitable farming future.
Praveen Penmetsa, CEO & Co-founder, Monarch Tractor
Steve Peck, Chief Revenue Officer
Fusing knowledge gleaned in the roles of strategic and GTM advisor at Oracle, Checkit PLC (A UK-based tech firm that uses automation and data-driven insights to improve performance in large, complex organizations), and other notable companies, Peck’s expertise will strengthen Monarch’s strategic expansion. His background in scaling successful SaaS companies coupled with the extensive agricultural background of Aaron Shultz, Director of Sales at Monarch Tractor, fortify the solutions Monarch offers today and positions Monarch to maintain industry prominence with its solutions-driven ag technology.
Monarch is at a pivotal moment, having proven the value of its groundbreaking electric, driver-optional tractors with over 500 deployments across diverse agricultural and non-agricultural use cases. The company is primed for scale, and I’m thrilled to contribute to its next phase of dynamic growth.
Steve Peck, Chief Revenue Officer, Monarch Tractor
Monarch Tractor is a catalyst for sustainable and profitable change for farmers. With cutting-edge technology, global reach, and an experienced and driven leadership team, Monarch is focused on delivering meaningful change to the future of farming.
