From big, broad-acre enterprises like solar and sod to the smaller specialty farms growing the world’s nutritious foods, Monarch supports the essential work carried out by farmers and land managers. Verizon Business plays a crucial role in enabling Monarch’s MK-V, a driver-optional, smart, and electric tractor to communicate vital information about operations to farm managers and tractor operators. Monarch is thrilled to see its MK-V tractor featured in the latest Verizon Business TV commercial showcasing the power of innovation and connectivity to Americans across the nation.
Big. Small. Essential.
The Verizon Business TV commercial’s pillar words, big, small, and essential, are spoken against a montage of people and their communication devices hard at work across an array of industries. The imagery underscores how Verizon Business is a connectivity solution for enterprises of all shapes and sizes. Making an appearance in both the opening and closing scenes, Monarch’s MK-V plays a featured role in the 30-second ad, which made its exciting primetime debut during CBS Sunday football on Nov. 17, 2024.
Enabling Farmers & Land Managers
Verizon’s award-winning, game-changing technology brings connectivity to the edge, making it possible for even remote locations, such as farmlands, dairies and solar farms, to access the communications network and data they rely on to run efficiently and effectively. If they have the MK-V, that network includes their driver-optional, smart, and electric tractor. By harnessing Verizon’s technology, Monarch’s MK-V can remain connected, including in remote agricultural areas, to gather critical data and insights on tractor operations with its technology platform, Wingspan Ag Intelligence (WingspanAI). The MK-V is equal parts tractor and an energy, data, and robotics platform. Integrated with Verizon’s technology, the MK-V is enabled for autonomous tractor operations, data collection, near real-time visibility, and alerts for farmers.
The premise of Monarch Tractor has been centered around delivering farm machinery that drives farmer profitability and planet sustainability at scale. Leveraging Verizon’s connectivity solutions has been integral to making the MK-V tractor’s smart, sustainable technology accessible to customers in remote farming communities, allowing us to bring the latest in electrification and autonomy into the hands of farmers across the country.
Praveen Penmetsa, CEO, Monarch Tractor
For Monarch, the invitation to work with Verizon Business to feature the MK-V on Verizon’s TV commercial was a proud moment and an exciting opportunity. This effort highlights how smarter tools and stronger connections are key to transforming the way we feed the world and manage our land.
