LIVERMORE, Calif. – December 12, 2022 - Recently on Shift, a mobility-focused podcast from Automotive News, Monarch Tractor CEO Praveen Penmetsa and reporter Pete Bigelow talk about the use of connected, autonomous, and electric vehicle technology in agriculture. Listen to the episode to hear how the V2G-enabled Toyota Prius sparked a big idea, the start of production with Foxconn, and more.
In a world where more than half of all farmers operate in the red, Monarch believes the ability for farms and farmers to easily share their story with customers through data collection will increase the value of their fruit and vegetable crops and overall profits. The ability to capture and share data on the field will create a missing connection with our food ecosystem and close the informational gap between farm and fork.