

Central Coast Community Energy (3CE)
$75,000 OFF the retail price
of a MK-V tractor
if you are a PG&E user located in Monterey, San Benito, San Luis Obispo, Santa Cruz,
and Santa Barbara counties.
Tractor purchases must be made between August 1, 2024 and September 30, 2025
Overview:
The Ag Electrification Program provides rebates to Central Coast Community Energy (3CE) customers who replace fossil fuel powered agricultural equipment with new, all-electric equipment. Eligible equipment includes irrigation pumps, farm tools, utility vehicles, and other equipment.
Contact a Specialist to Apply
Why Electrify?
- Better air quality and healthier working conditions for farm workers and Central Coast communities.
- Superior technology requiring less maintenance, and possible operational cost savings.
- Reduce greenhouse gas emissions; increase operational sustainability.
Monarch Tractor, the world's first 100% electric, driver optional, data-driven smart tractor is offered through this program.
Don't miss out on this year's opportunity to receive up to $75k OFF your smart tractor! Connect with a specialist to determine your eligibility in your air district, and get details on application deadlines and potential savings.
Contact a Specialist to Apply
“Electric tractors have replaced some of our small diesel ones. They’ve helped us with cultivating, seeding, and spreading compost. They aren’t emitting any fumes and they are a lot quieter.”
-Larry Jacobs, Jacobs Farm del Cabo
Santa Cruz County, CA
Who Is Eligible?
Central Coast Community Energy (3CE) customers whose primary business is agriculture production and/or agriculture processing.
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Application can be submitted once tractor is paid.
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Funding is provided between 30-60-days after application is submitted.
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Refund are fulfilled directly from the 3CE to the purchaser.
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Incentive is for each tractor ordered. Limited to 2 tractor purchase refunds per year.
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The MK-V works with standard implements. Learn more about the implements here.
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Tractor tax, accessories, and delivery are included within this program.
Customers/applicants who are replacing equipment destroyed due to a Governor-declared natural disaster (e.g., flooding, wildfire) will be eligible for enhanced incentives.
Project Eligibility
Customers who can confirm small business status will, if awarded, receive enhanced incentives!
How to Apply
Step 1
Contact a Monarch Sales Specialist to learn more about how to maximize different incentive programs.
Contact a Specialist to Apply
Step 2
Apply on the 3CE website (eligible applicants will be awarded on a first come, first served basis), until funds have been fully awarded.
Step 3
Step 4
Contact a Product Specialist
3CE Program F.A.Q's
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You can check your PG&E monthly statement to see if there is a charge for "Central Coast Community Energy Electric generation." If there is, you are in the region!
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No! This is a refund program. You must first purchase the Monarch MK-V first and then 3CE will refund up to $75,000 from what you paid out of pocket. This includes accessories, taxes and delivery!
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September 30th 2025! Since funding availability is time-sensitive, it is crucial to initiate the application process promptly. Contact a specialist to determine your specific application deadline.
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$18,000 annual cost savings per tractor
Under 1,000 hour ROI with 50% autonomy usage at full funding level
Over 50% reduction in estimated fuel costs
>34,500lbs. of CO2 Equivalent annual emissions reduction per tractor
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“Small business” shall be defined as set forth in Government Code Section 14837(d)(1) and means an independently owned and operated business that is not dominant in its field of operation, the principal office of which is located in California, the officers of which are domiciled in California, and which, together with affiliates, has 100 or fewer employees, and average annual gross receipts of fifteen million dollars ($15,000,000) or less over the previous three years, or is a manufacturer, as defined in subdivision (c), with 100 or fewer employees.
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Through the 3CE program, you can purchase and get refunds for 2x MK-V electric tractors, totaling over $140,000+ in savings!

